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25 Facts About Promotional Products
Kris Wassell • Jul 29, 2022
Take advantage of advertising your brand on promo products
- 8/10 consumers own between one and 10 promotional products.
- 53% of these people use a promotional product at least once a week.
- 6/10 of them keep promotional products for up to two years.
- Only 1/5th of people will throw out an unwanted promotional product.
- Before receiving a promotional product, 55% of people had done business with the advertiser. After receiving a promotional product, 85% of people did business with the advertiser.
- With nearly 6,000 impressions, bags generate more impressions than any other promotional product in the U.S.
- 31% of U.S. consumers own a promotional bag.
- At one-tenth of a cent, bags tie with writing instruments for the lowest cost per impression of any promotional product in the U.S.
- The first known promotional products – commemorative buttons – trace back to 1789 when George Washington was elected president.
- 53% of the time, promotional products create a more favorable impression of the advertiser.
- 48% of consumers would like to receive promotional products more often.
- Consumers hang on to promotional products for an average of 6.6 months.
- 69% of consumers would pick up a promotional product if they deemed it useful.
- 63% of consumers pass along the promotional products they no longer wish to keep.
- 89% of consumers can recall the advertiser of a promotional product they’d received in the last two years.
- 91% of consumers have at least one promotional product in their kitchen, 74% have at least one in their workspace, 55% have at least one in their bedroom.
- 77% of consumers say a promotional product’s usefulness is the number-one reason to keep it, with health and safety products, computer products and writing instruments ranked as the most useful.
- The top five buyers of promotional products are clients in education, finance, not-for-profit, healthcare, and construction.
- Wearables are the top product category, followed by writing instruments, bags, calendars and drinkware.
- The first promotional product tradeshow was held in 1914 – there were 32 exhibitors.
- Women are more likely to have bags, writing instruments and calendars, whereas men are more likely to own shirts and caps.
- Ownership of logoed outerwear is highest in the Midwest, with 15% of people owning an item.
- Logoed mugs in particular are more effective advertising than radio and television spots; 57% of people were able to recall the advertiser on a mug, versus 32% of radio and 28% of T.V.
- Adding a promotional product to the media mix increases the effectiveness of other media by up to 44%.
- Promotional products draw as many as 500% more referrals from satisfied customers than an appeal letter alone.
These promotional product facts were sourced by SAGE
Benefits of Promotional Products Promotional products are a top marketing resource which offers a variety of benefits for your company. Whether your marketing goal is creating new business opportunities, showing appreciation to current customers, or spreading brand awareness, in today’s digital world, physical marketing materials are a great way to stand out in a crowd and a great reminder that your business is willing to make a personal connection. Promotional products will also offer your potential clients and customers a tangible keepsake to remind them of your brand. When purchasing or choosing your promotional products, it is important to remember that the quality of your promotional products speak to the quality of the products or services your company offers. What are Promotional Products? Promotional products are items branded with your logo, tagline, or slogan to promote and represent your brand, company, and services. Your promotional items can be distributed at trade shows, special events, when potential customers subscribe to your newsletter, at grand openings or holiday parties, during conferences or straight into mailboxes. These products are a great way to be seen multiple times a day by multiple people. Make it easy for your potential clients to contact you by adding your phone number, email, or website information on your promotional products. Why Do You Need Promo Products? Promotional marketing maintains brand consistency, while also helping your company stand out in the industry. Here are some of the benefits for your business. Spreading Brand Awareness Branded promo items have the potential to be seen by hundreds of people. Whether you hand them out to an individual or a team, your brand name and slogan will be noticed far and wide. Promo products can reach hundreds of potential customers and studies have shown that they are kept for up to a year or longer. With thousands of products available, you can also choose products that are unique and help your company really stand out with customers. Forming New Customer Relationships Consumers are more likely to have a favourable impression of a brand that gives them a promotional product. Once you establish that initial connection, those same people are more likely to remember your business and feel inclined to work with you. It helps establish a relationships, builds trust, and gives the opportunity to start a conversation with prospective customers. Continuous Advertising Offering promotional products such as pens, notepads, mugs, or other items that are used on a daily basis, meaning that your company name or logo will be seen often. This paves the way for continuous advertising, which you only had to pay for one time. Want to learn more about how TSG Branded Solutions can help you with promotional marketing that aligns with your business strategy and branding, contact us today to start the conversation!
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